Women in Orange BG
Women in Orange BG
Women in Orange BG

BODi

BODi

One Tab, All Fitness: Simplifying Discovery

Role:

Lead Product Designer

Launched:

2022

Background

One Tab, All Fitness: Simplifying Discovery

With over 12,000 workouts and 140+ programs, BODi’s catalog is a powerful competitive advantage, but also the biggest usability challenge. Programs lived in one tab, standalone workouts in another, and filtering capabilities varied between them.

My Role:

Lead designer

Team

Product Owner, 3 Engineers

Responsibilities:

Interaction Design, Information Architecture, Content Strategy

Process

Prototype-first storytelling

To guide this project, I led with an interactive prototype to help advocate for the new experience and garner stakeholder trust and enthusiasm.


This hands-on approach made abstract IA and taxonomy decisions tangible, helping build consensus and excitement around a unified content model.

Previous experience

Problem

Disjointed experience

The old Programs tab was complete cognitive overload—an endless scroll of program cards labeled with internal jargon that confused users.


The Classes tab wasn’t much better: terms like Blocks and Super Blocks created friction, while broken search and filtering left users frustrated. And design-wise, there are clear inconsistencies we had to address to streamline UX and solidify a cohesive look.

A lot of my iterations were rooted in user feedback. One user wrote, “The sort/filter function of the workouts is terrible. There needs to be more search functions.”

Research

I started to look into the analytics of the past 6-8 months to understand what areas get the most engagement. With the information presented, we decided to take a content hierarchy approach to improve the dashboard.

User Survey

I conducted a 14-question dashboard survey (using usertesting.com) with 15 Openfit core users to help us:


•understand what is currently working.
•learn what users want.
•identify current pain points.

Competitive Analysis

Identify common patterns across competitors to uncover gaps, differentiate solutions, and inform strategic product decisions.

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Final designs

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(03)

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Design & Collaborate
Test & Adapt