Figment | B2B SaaS (NDA–Available upon Request)
Turned institutional crypto staking and portfolio management into simple, confident experiences — +56% feature adoption, +43% retention.
Ladder.sport
Maximize growth for a sports nutrition brand founded by LeBron James and Arnold Schwarzenegger.
Design-forward athletic brand experience shaped through structured motion, minimal clarity, and bold visual identity crafted with Fuel®.
(Research)
Exploring brand intention through clarity and direction. Fuel uncovers visual patterns and defines a structured base that guides each creative movement.
(Experiment)
Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.
(Results)
Traffic
225k
Success rate
100%
