Launched:
Jan 21, 2022
Role:
Lead Product Designer
Background
There's enormous potential to impact Openfit's key metrics through updates to the dashboard.
The dashboard screen on the Openfit app is the most viewed screen with 73K total monthly views. Over time the dashboard screen has incorporated various features, content, and flows to get users to work out anywhere, anytime.
As design lead, I partnered with the product and tech lead, and together we set a plan to take a step back to reinvent the dashboard to get our app into a place where we can focus on particular items to improve overall experience and engagement.
Key Problem
Engagement on the app typically drops off after a month from enrollment.
The dashboard is the point of interaction for users after opening the app. Users are dropped into the dashboard with a lot of options and no clear call to action.
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Reliability
We believe in pushing the boundaries of design, storytelling, and innovation to create brands that not only look stunning but also leave a positive impact on the world. That’s why we’re excited to unveil our newest exploration—an immersive project built to redefine how brands express authenticity from the ground up.
We approach every project with a commitment to clarity, precision, and purposeful design. Our goal is to craft brands that don’t just communicate—they resonate on a deeper, more meaningful level with the people who interact with them.
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Experiment
We’re driven by a passion for visual storytelling—design that blends innovation, clarity, and impact. Every decision is made with purpose, ensuring brands feel cohesive, modern, and unmistakably unique. Our process is rooted in experimentation and refinement, enabling us to deliver work
Our philosophy centers around creating design experiences that feel both functional and expressive. We build identities that communicate with honesty, intention, and a refined aesthetic language. Through consistent collaboration and thoughtful iteration.
